Friday, 22 March 2013

Landscape of Service Science - A learner's concept map

Sometimes the overwhelming glossary of service related concepts makes it harder to digest the subject. It particularly blurs the picture of service science, the core idea and its requirements for growth.

This is my core concept map of service science as a learner.


The list of application domains of service science might be extended of course.

What I want to emphasis here is that S-D logic is acting as a lens, through which we look at the world in the science of service. In this world through the lens of SD logic, we see service systems, interacting with each other, through value propositions, integrating resources and co-creating value. Service science is the study of these systems or rather systems of these systems, their interactions and evolution.

The resulting understanding may then be used in various application domains like service marketing, service innovation, service improvement, you name it!



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